Director of Survey Methodology and Insights
The College Board is conducting a search for a Director of Survey Methodology and Insights in the Learning, Evaluation, and Research (LEvR) division. This position is based out of our New York City headquarters.
About the College Board
We are a mission-focused organization that believes that investing in education is investing in the future. From our earliest days, we have devoted ourselves to educational opportunity and achievement. We have promoted innovation, equity, and excellence for generations of students. We are advocates for children and parents; we empower teachers and educators, and we are a strong presence in thousands of schools and communities across the country through programs and services - the SAT, Advanced Placement (AP®) and Pre-AP are just a few. Our work falls broadly into four categories: College Readiness, College Connection & Success, Student Opportunities, and Advocacy.
Named by Fast Company as one of the most innovative education companies, the College Board is a mission-focused organization. This job requires a strong focus on improving educational opportunities and outcomes, particularly for disadvantaged students, in the context of a competitive business environment.
About Learning, Evaluation and Research (LEvR)
The LEvR division is made up of five departments:
- Access Learning Lab: Partners with College Board Research to design and test innovative solutions for addressing college access barriers that can be implemented and scaled through a wide range of programs and services.
- Psychometrics: Manages the quality and integrity of all College Board assessments through operational psychometrics, statistical procedures, and ongoing research.
- Research: Provides validity research services, college readiness research, and policy research that informs all of the College Board’s programs and mission-focused initiatives.
- Learning Engineering: Charged with drawing upon the best available learning-related research to support the continuous improvement of our programs, and to design and test new tools and methods for improving student performance in our courses and assessments.
- Market Insights: Employs surveys and other quantitative and qualitative research methods to deliver customer, market, and employee insights to support strategic decision-making.
About the Role
The Director, Survey Methodology and Insights will lead data collection and analysis efforts for internal clients through both custom and longitudinal data collection projects, tracking trends and opinions across populations of students, secondary educators, counselors, Higher Ed professionals, and other influencers. The Director, Survey Methodology and Insights will develop appropriate methodologies to answer key research questions, apply data collection techniques, develop data collection instruments and fieldwork procedures, and manage data collection, analysis, and synthesis across studies.
The Director, Survey Methodology and Insights will work directly with senior leadership, and will be responsible for leading the planning and execution of pricing studies, competitor insights, and research on market appeal of new products or line extensions. This person will also be responsible for developing broad insights that extend across various streams of work and are applicable across College Board programs and services, which will help to drive both program-specific and organization-wide strategy.
What you’ll do
- Provide leadership in developing approaches to complex market research questions about pricing and program development, including, but not limited to, conjoint exercises, max diff exercises, and monadic testing.
- Develop broad insights and innovative solutions, synthesized from data collected across surveys, focus groups, competitive and other market research, and share insights with internal clients.
- Lead in planning and execution of appropriate research methodology to answer clients’ key market-related questions.
- Manage all phases of data collection including: development of questionnaires, instruments or protocols; item development and testing; sample design and management; recruitment and screening of participants; field procedures; data quality; etc.
- Work directly with senior leaders, including VPs and SVPs to define requirements, develop research approaches, and share data and insights to drive their program’s strategy.
- Lead the execution of all administrative procedures associated with survey or qualitative research, including the development and processing of contracts, procuring contact lists, setting up email campaigns, and administering incentives to research participants.
More about the role
- Employ various interview and data collection techniques such as standardized interviewing; qualitative semi-structured interviews; site visits; cognitive interviewing; focus groups; and observational data collection.
- Analyze, interpret, and synthesize data, and identify patterns from data collected across surveys, qualitative interviews, observational data, cognitive interviews focus groups, and competitor research.
- Use statistical software to manage and manipulate quantitative data sets; including variable creation, data cleaning and re-coding, and translating data from one program to another.
- Analyze qualitative data
- Prepare statistical and qualitative reports and presentations.
- Collaborate with internal clients to understand and communicate results, and to put insights into operation.
- Act as liaison with data collection subcontractors.
- Develop and maintain data security and confidentiality procedures.
- Create reproducible, documented analyses that lend themselves to automation.
- Perform any other duties or tasks as assigned or required.
- Some travel may be required.
- Minimum 5-7 years related experience and college degree/equivalent
- Master’s in a quantitative discipline a plus.
- Expertise in Conjoint analysis and MaxDiff methods, preferably including Sawtooth SSI-Web
- Experience with designing and programming of web questionnaires, preferably including Qualtrics
- Experience with data exploration & visualization tools, preferably Q and DisplayR
- Strong interpersonal skills and service orientation
We offer an outstanding benefits package that includes up to four weeks of paid time off each year, comprehensive health insurance, a generous retirement savings plan, tuition reimbursement, ongoing professional development and training, and more.
Our mission is to clear a path for all students to own their future.
The College Board is committed to diversity in the workplace and is an Equal Opportunity Employer. The College Board participates in E-Verify, a service of DHS and SSA, where required. Please understand that only qualified applicants will be contacted.