beginning of content:

Digital Media Planner

at The College Board | National Office (New York, NY) | View all jobs

We are a mission focused organization that believes that investing in education is investing in the future. From our earliest days, we have devoted ourselves to educational opportunity and achievement. We have promoted innovation, equity and excellence for generations of students. We are advocates for children and parents; we empower teachers and educators; and we are a strong presence in thousands of schools and communities across the country through programs and services - the SAT, Advanced Placement (AP®) and Pre-AP are just few. Our work falls broadly into four categories: College Readiness, College Connection & Success, Student Opportunities and Advocacy.

Named by Fast Company as one of the most innovative education companies, the College Board is a mission-focused organization. This job requires a strong focus on improving educational opportunities and outcomes, particularly for disadvantaged students, in the context of a competitive business environment.

The College Board, a national educational organization, is conducting a search for a Digital Media Planner. The Planner will report to the Sr. Director, Digital Marketing to provide campaign management support. The Planner will be directly involved in the full advertising cycle across all College Board programs: campaign brief, media planning, execution, optimization, reporting and analysis. Campaign channels include: Display, 3rd party email, social media, retargeting, affiliate marketing, and content marketing.

  • Essential Functions/Responsibilities 
  • Develop and execute campaigns
  • Collaborate with Sr. Director on the development of media plans
  • Develop and edit content
  • Gather ad specifications, collect creative assets, release assets to partners/vendors
  • Create landing pages gather feedback and approvals on creative assets
  • Develop and execute AB tests and perform QA on ad creative to ensure specifications are met
  • Monitor campaign performance and communicate with Director regarding delivery, investment or optimization
  • Resolve technical and performance issues
  • Track and launch campaigns

 Report and analyze campaign performance

  • Daily tracking of ad spends and budgets
  • Serve as point of contact for advertising partners and internal departments
  • Resolve any tracking and reporting discrepancies with Analytics and/or partners/vendors
  • Optimize campaign performance based on KPIs
  • Develop post-campaign reports including samples, highlights and recommendations

 Provide operational support

  • Process new insertion orders and revisions into management system
  • Maintain/Create/Update monthly campaign media plans schedules
  • Assist the billing department with campaign information and reports
  • Identify and communicate any issues related to creative and campaigns
  • Identify process inefficiencies and ways to improve operations workflow
  • Participate in ad hoc projects to help grow College Board’s digital efforts
  • Help research and implement new digital advertising technologies, Ad Ops processes, and alternative advertising products
  • The position will require collaboration with multiple departments including direct marketing, communications, editorial, and brand

Minimum Qualifications

  • 2-3 years digital media advertisement operations experience
  • Ad Agency experience preferred
  • Media planning and reporting experience required
  • Exceptional attention to detail and follow through
  • Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
  • Demonstrates initiative; anticipates needs of business and responds accordingly
  • Excellent analytical and problem-solving skills
  • Excellent prioritization skills-able to work on multiple projects
  • Reprioritize as needed and consistently deliver on time
  • Solid understanding of online advertising processes
  • Creative and copy writing skills (samples will be requested during the interview process)
  • Understanding of rich media, dynamic creative, mobile and video ads units
  • Must be outgoing, proactive, friendly, and work well under pressure
  • Genuine curiosity with how things work
  • Familiarity with digital marketing concepts, measurement and analysis
  • Teen and/or education sector experience a plus

 Experience in the following systems/tools

  • Adobe Analytics Suite required
  • Omni-cloud marketing platform such as Salesforce preferred

Benefits 

We offer our employees an outstanding benefits package which includes 4 weeks of paid time off, a generous retirement savings plan, tuition reimbursement and ongoing professional development and training.

Apply

If you are interested in joining the College Board in this position and you meet our qualifications, we encourage you to apply by submitting your resume and a brief, introductory cover letter through our Careers page at www.collegeboard.org/careers

Mission

The College Board’s mission is to connect students to college success and opportunity. We are a not-for-profit membership organization committed to excellence and equity in education. Among our best-known products are the SAT®, PSAT/NMSQT®, and Advanced Placement Program®. The College Board is committed to diversity in the workplace and is an Equal Opportunity Employer. The College Board participates in E-Verify, a service of DHS and SSA, where required. Please understand that only qualified applicants will be contacted.